FOR IMMEDIATE RELEASE

Town of Clarenville’s Events Centre Unveils New Brand

[Clarenville, NL] — [November 20, 2024] — The Town of Clarenville is excited to announce the official launch of its refreshed brand identity at their beloved Events Centre. With a renewed vision, updated logo, modernized website, this rebranding reflects the Town of Clarenville’s commitment to hosting exceptional local, regional and nationally acclaimed sporting and entertainment events, and above all, being a community-first facility.

Key Highlights of the New Brand:

• New Logo: A modern, vibrant logo that reflects the Town’s community first mindset, with emphasis on the three major components of the centre. Hockey, figure skating and musical entertainment.
• New Name: The facility will revert to being named the Clarenville Events Centre, as we focus on a community-first mindset.
• Refined Visual Identity: A fresh color palette that incorporates elements of the Town Logo and color scheme.
• Enhanced Digital Experience: A newly redesigned website with user-friendly navigation and a focus on enhancing customer experience.

“We ‘re very excited to unveil our new logo and fresh look,” said Brandon Reardon, Recreation Manager for the Town of Clarenville. “While the rebranding is generally about a new look; it’s also about our commitment to delivering even more value to our customers, partners, and patrons. As we continue to innovate and evolve, we want our brand to reflect the energy, passion, and dedication that define everything we do.”

Mayor John Pickett adds “The Clarenville Events Centre has been a tremendous asset in our Town that has enriched the lives of not only our residents but also many more people around the region and the entire province. Hosting events in this facility allow us to attract visitors to our Town, which provides exceptional economic benefits to our business community, while providing a quality entertainment venue for our residents.”

The rebranding comes after extensive research, ensuring that the new identity accurately reflects the direction the municipality is heading and resonates with the expectations of its diverse stakeholders.

What’s Next:

The new brand identity will be rolled out across all platforms, including the website, social media channels, promotional and marketing materials, as well as around the facility. Patrons can expect the new look to roll out over the next month.

Thank-You Eastlink:

The Town of Clarenville, including management and staff at the event centre would like to acknowledge and send a special Thank-you out to the entire team at Eastlink for their contributions over the past ten years. Your partnership and commitments during special events at the centre and throughout town are deeply appreciated.

About the Clarenville Events Centre:

The Clarenville Events Centre is a hub for sport and recreation activity in Clarenville and the entire east coast of Newfoundland and Labrador. Since its founding in 2009, the CEC has been committed to providing exceptional entertainment opportunities, but more importantly playing a vital role in providing a safe, quality recreation facility for the residents of our town and region.

For more information or media inquiries, please contact:

Brandon Reardon
Recreation Manager
1-709-466-4105 ext 225
breardon@clarenville.ca
Town of Clarenville